Nupur Sanon selling basic clothes
Bollywood’s rising face Nupur Sanon, sister of Kriti Sanon, has stepped into the world of fashion with her own clothing label, Nobo, launched in 2024. However, instead of applause, her brand is now making headlines for all the wrong reasons.
Nupur Sanon selling basic clothes
Social media, particularly Reddit, is ablaze with criticism over Nobo’s pricing strategy. With some outfits going for as high as ₹27,000, users are questioning what exactly they’re paying for; because it shows neither uniqueness nor luxury.
Nupur Sanon selling basic clothes
A Banarasi lehenga is listed at ₹21,000, a “premium” suit clocks in at ₹26,500, and even a basic skirt and crop top set will cost you ₹20,000. The cheapest piece on the site? A pair of shorts, still priced at ₹2,400.
Nupur Sanon selling basic clothes
Reddit didn’t hold back. One user quipped, “No Bo is short for Nobody Bought it,” while another tore into the designs saying, “These are the ugliest clothes I’ve ever seen.”
Meanwhile, Nupur gained recognition with her 2019 music video debut Filhall alongside Akshay Kumar and later appeared in Disney+ Hotstar’s Pop Kaun?, her foray into fashion hasn’t gone quite as smoothly.
Nupur Sanon selling basic clothes
Despite endorsements from celebs like Kriti Sanon, Uorfi Javed, Sanjana Sanghi, and Rida Tharana, the brand is struggling to win over netizens who feel Nobo offers neither novelty nor value just a designer price tag slapped on fast fashion.
As the Internet puts Nobo on trial, it’s clear that celebrity backing isn’t enough to convince shoppers to shell out thousands for “meh” designs.
